Eyes on the American Dream

Wiley X’s three-decade mission to protect vision, honor service, and build gear with purpose

In a world where style and substance don’t always go hand in hand, Wiley X is proving you don’t have to sacrifice one for the other—especially when your safety is on the line. Founded in 1987 by U.S. Army veteran Myles Freeman Sr., Wiley X has spent more than three decades redefining what protective eyewear should look like, feel like, and deliver—on the battlefield, the jobsite, and anywhere life throws its toughest conditions.

Still proudly family-owned and operated, the company is now led by sons Myles Jr. and Dan Freeman. Headquartered and manufacturing in Frisco, Texas, Wiley X is an All-American brand with a mission as bold as its products: build the world’s best protective eyewear.

“Protection has always been the core of what we do,” says Dan. “We hold ourselves to a higher standard, not just in the way we design our eyewear, but in how we test every pair to meet or exceed the toughest safety standards in the world.”

Rooted in Service, Built for the Demands of Real Life

The company was born out of a soldier’s vision—to protect those who serve. Originally developed for the military, the brand quickly found fans among first responders, hunters, outdoor adventurers, and workers in high-risk industries. Today, the brand is synonymous with rugged, high-performance eyewear trusted by anyone who refuses to compromise on safety or style.

Their entire product line is tested to meet or exceed rigorous industry standards including ANSI Z87.1+ and select styles also meet MIL-PRF-32432(GL), MIL-PRF-32432A, and ASTM F803 standards. These certifications speak volumes, especially to the people who rely on their vision in critical, often life-threatening situations.

“Success to us isn’t just numbers or sales,” Dan explains. “It’s found in the testimonials we receive—stories from soldiers, workers, and everyday people whose vision was saved because they were wearing Wiley X. That’s what drives us.”

More Than Gear, A Statement of American Values

What sets Wiley X apart isn’t just engineering excellence, it’s their unwavering commitment to American craftsmanship and family values. At a time when many brands have shifted production overseas, Wiley X is doubling down on its U.S. roots.

“The American Dream for us is to see all our design, assembly, and manufacturing here in America,” says Freeman. “It’s not always the easiest route, but it’s the right one.”

This deep sense of patriotism and integrity permeates everything from product development to customer service. The Freeman family’s values—faith, stewardship, generosity—guide how they operate both professionally and personally. Beyond eyewear made for rough conditions—it’s made with a purpose: to serve those who serve others. From police departments to military units to everyday Americans who grind it out on construction sites or in outdoor environments, Wiley X is gear with grit.

“Supporting blue-collar workers, military personnel, outdoor adventurers, and American families is a great honor and something we take great pride in,” says Myles.

Innovation That Doesn’t Compromise

In an ever-changing market where trends evolve quickly and consumer expectations shift, staying true to your brand can be a tough balancing act. But for Wiley X, protection will always come first.

Adds Myles: “One of the hardest lessons we’ve learned is that doing hard things is never simple or cheap—but it’s necessary. You can’t cut corners when it comes to safety.”

Still, the brand continues to push the envelope, blending tactical-level durability with sleek, modern design that easily transitions from work to weekend. Whether you’re fishing, riding a motorcycle, working construction, or just driving down the highway, there’s a Wiley X frame that looks good and performs even better. Their eyewear collections are as diverse as their customer base, offering polarized lenses, prescription-ready options, and frames tailored to different face shapes, environments, and needs.

Built to Serve. Built to Last. Built in America

For the Freeman family, Wiley X is more than a company—it’s a calling. It's about protecting vision, enabling performance, and honoring the American spirit through a product that speaks to resilience, innovation, and service.

“At the end of the day, it’s about staying true to who we are,” says Dan. “Our core promise has always been protection, and that will never change—no matter how much the market does.”

That promise is what keeps loyal customers coming back year after year, and what continues to attract a new generation of Americans who value quality, authenticity, and products made with purpose. As they continue to grow, innovate, and protect, Wiley X proves that doing things the right way—the American way—is not only possible, but powerful.

Want to learn more or shop Wiley X eyewear? Visit www.wileyx.com

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