Going Trad: Gen Z’s Most Rebellious Act Yet

From modest fashion to faith, the generation known for disruption is embracing structure

By now, most of us are used to Gen Z shattering the mold. These are the same youths that redefined hustle culture, created shortened versions of words that oddly make sense, rejected corporate “grindset” mentalities (you can forget asking them to work five days in a normal office setting), and made authenticity the gold standard on social media platforms like Tik Tok.

But, the latest trend sweeping the generation known for progressive politics and boundary-pushing aesthetics is something no one quite saw coming: yep, they’re going trad. A growing number of teens to 20-somethings are embracing traditional values and lifestyles that, until recently, felt like relics of the past.

From homemaking influencers and modest fashion to cottagecore living and a renewed interest in faith and family, the “trad” movement has carved a surprisingly large space in Gen Z culture, inviting the rest of us to the party. But where did it come from? Why now? And what does this unexpected swing toward ideals of yesteryear mean for the future of society, politics, and culture?

As one of the many confused yet intrigued “Zillenials”, I’ll certainly do my best to translate.

What Does “Going Trad” Actually Mean?

“Trad” is short for “traditionalist.” In the context of Gen Z, it refers to a cultural shift toward traditional norms, practices, and aesthetics. But it’s not all about the “milkmaid” dresses being advertised all over instagram or the cottage-core clips with Gibran Alcocer’s Idea 10 playing in the background, causing the viewer to want to brew a cup of tea right away and open a book, any book, just to keep the calm vibes flowing. 

Domestic pursuits: Younger adults are exchanging the classic work hustle and party atmospheres for pastimes like baking, sewing, enjoying “farming” video games like Stardew Valley, and outdoor gardening.

Conservative dress: Modest fashion, including dresses and blouses with corsets, flowing skirts, hair bows, and the like are having a comeback moment in Gen Z fashion.

Gender roles: Gen Z is welcoming homemaking/breadwinning dynamics with open arms and they are more than happy to post all about it on social media, bringing in millions of views, and followers.

Religious revivalism: While spirituality can’t quite be pinned to a single generation, traditionalism in religion has been widely embraced recently with the growing popularity of religiously-affiliated social media accounts as well as musicians who are putting new, catchy spins on classic hymns.  

Rural or simple living: Since the pandemic, cities with more than 1 million residents have lost a considerable amount of young adults while towns with smaller populations have gained them. The desire for minimalist country living over fast-paced urban lifestyles is catching on largely thanks to influencers like Hannah Neeleman (Ballerina Farm) and Alexia Delarosa.

Rejection of hookup culture: Today’s young adults are leaving one night stands in the classic rom-coms and putting a strong focus on committed relationships and finding their perfect match. 

It’s not one-size-fits-all for Gen Z, and if we’ve learned anything about these youngsters, it’s that they don’t like being put in a category. For some, going trad is about a nostalgic return to “simpler times” or even a full-on embrace of conservative/reactionary values. For others, it’s an aesthetic choice that exists somewhere in the ambiguous space between sincere belief and irony. What we can say for certain is the play-hard-work-harder lifestyle that Boomers and Millennials clenched their fists over is being ditched for something with a lot more riz (you knew that riz was short for charisma, right? Me neither.) 

Postmodern Rebellion or Pandemic Fallout?

There’s no single origin point for the trad trend, but several factors converged to bring it into the mainstream among 20-somethings.

Factor #1: Cottagecore and Pandemic Nostalgia

The trad trend has its roots in aesthetic movements like cottagecore, which exploded in popularity during the COVID-19 pandemic. As people were locked inside, the idea of a slow, pastoral life gained major appeal. Baking sourdough, growing vegetables, and wearing puffed sleeves became acts of comfort in a chaotic world.

This escapism turned into lifestyle exploration. What started as an aesthetic began to evolve into values: home as sanctuary, domestic work as fulfilling, and old-fashioned living as aspirational.

Factor #2: A Reaction to Modern Burnout

Gen Z has inherited a world filled with climate anxiety, job insecurity, political division, and digital overload. For many, traditional structures provide a sense of stability. The trad movement promises clarity in an era of uncertainty—offering roles, rules, and a sense of purpose.

It’s rebellion by reversal. Where Millennials rebelled against structure, Gen Z might be rebelling against the chaos of modernity by turning to eras past.

Factor #3: The Rise of Tradfluencers

Social media platforms like TikTok and Instagram have played a massive role in pushing traditionalism into the spotlight. Influencers with vintage wardrobes, #stayathomegirlfriend content, homemaking routines, or strong religious values are amassing millions of followers.

Even those who don't align with the ideology are engaging—whether through fascination, critique, or general interest.

The Cultural Clash isn’t as Earth-Shattering as We Thought

Critics argue that the trad trend romanticizes or glamorizes oppressive gender roles, veers youngsters into regressive politics and abuses traditional values as becoming “performative”—all for show while ignoring the realities of actual domestic labor or traditional relationships.

While there certainly exists those who are taking advantage of the movement rather than genuinely practicing it, supporters have argued that embracing traditional values can be empowering, especially when chosen freely and that there is real value in rediscovering family, community, and faith in an era of nihilism. They also make the case that trad values don’t always mean political conservatism—and they can exist alongside feminist or progressive beliefs.

In many ways, I think of the trad trend as a mirror—what we see often reflects our own assumptions. While ideals do clash, it seems that Gen Z has the ability to win every argument by simply falling back to their original motto: “just do whatever makes you happy."

What This Means for the World Tomorrow

So, what does Gen Z’s flirtation with traditionalism mean in the long term? A few possibilities come to mind. For starters, we may be witnessing the beginning of a larger cultural shift. As society moves faster and faster, more people—especially young people—may seek grounding in older ways of living. This could lead to a 180-degree reimagining of domesticity, community, and even religion in more inclusive or hybrid forms.

If this trend continues, it may completely reshape the political map. A generation that’s simultaneously socially progressive and spiritually traditional could challenge old partisan divides. This could be too bold to say aloud, but don’t count out climate-conscious homesteaders or faith-driven feminists.

The rejection of hustle culture, alongside the emphasis on family and home, might influence how Gen Z reshapes work-life balance, housing choices, and even career paths. We are already seeing increased interest in remote work, entrepreneurship, or trades over traditional office careers.

Trad as a Trend or a Transformation?

The big question: Is this a passing aesthetic, or the start of something deeper? Like many internet trends, the trad movement may fade—or it may be the seed of a deeper generational value shift. I hate to be the one to provide the most vague and unsatisfactory answer, but time will have to tell the full story on this one. 

What I can say after reading between the lines of no cap, AI-generated-studio-ghibli inspired family portraits, skibidy toilet, the rise of kdramas, and the controversial “milkmaid” dresses is that Gen Z’s trad moment is not just a quirky TikTok phase. It’s a sign that many young people are searching for something enduring in an age of flux. Whether they’re baking bread or embracing biblical womanhood, what they’re really doing is asking big questions: What matters? What makes life meaningful? And above all, where do I belong?

In seeking these answers provided by the past, these new grown-ups might just shape a future that feels a little more grounded, a little more intentional—and, let’s face it, a lot more complicated.

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About the Author

Kelsi McKee has been writing poetry and short stories since she was old enough to scratch words onto paper. She self-published her first novel when she was 18 years old and continues to write thrilling romances by night while balancing her day job as a copywriter and marketing specialist. Originally from the Northwest, Kelsi has enjoyed adventuring across the country and making her way to where she now lives in South Carolina with her boyfriend and adorable Persian cats.  She has a bachelor's degree (Journalism/English) from Texas A&M University.