These Boots Were Made for Walking, and Leaving a Legacy

Founded by two brothers, Unsung House is keeping traditional bootmaking alive one pair at a time

In a quiet corner of Nashville, far from the glitz of Broadway honky-tonks and neon lights, something quietly enduring is being stitched, hammered, and handwelted into existence. Inside the walls of Unsung House, a bootmaker and repair shop founded by brothers Grant and Isaac Gustafson, the slow, meditative rhythm of traditional craftsmanship hums on—deliberate, devoted, and utterly different.

Founded in 2022, Unsung House was born not from a business plan, but from a deep and growing obsession. The brothers were working at Peabody Shoe Repair in Nashville, staying after hours to tinker with bootmaking techniques, learning from YouTube videos and out-of-print books, and constantly pushing beyond the basics of shoe repair.

“We were eager to keep progressing in our craft,” says Grant. “We’d stay late often to make boots for ourselves, trying out new techniques and learning more anywhere we could find it.” Eventually, they realized there was a growing subculture of customers seeking more than mass-market shoes—they were looking for heritage construction, personal attention, and something with soul.

Rather than draw inspiration from traditional cowboy bootmakers, the Gustafsons found their aesthetic in American military styles and early-20th-century workwear. Their signature approach is rooted in handwelt construction—a meticulous, durable method that speaks volumes in a fast-fashion world obsessed with immediacy. “We try to find the overlap between function and beauty, with great consideration for how things will perform and look over time,” says Grant. “We want to build something that will age gracefully.”

From Punk Shows to Post Beds

Grant’s journey into bootmaking was an unlikely one. Originally a touring musician in Nashville’s indie scene, he stumbled into the trade as a creative alternative to restaurant work. “The first week I was at Peabody, I saw a video of a Los Angeles bootmaker and was completely hooked,” he recalls. The timing was perfect: his band was winding down, and he was ready to channel his creative energy elsewhere.

Raised by a carpenter father, the brothers were no strangers to working with their hands. But they also brought a deep appreciation for aesthetics and storytelling. “There’s a kind of Buddhist ‘middle way’ that we try to bring to our design,” Grant explains. “Something that borrows from tradition and function while also making it beautiful and understated.”

This philosophy has become the DNA of Unsung—boots and shoes that feel substantial, personal, and built to last. Their clientele is as diverse as their influences, ranging from local artists to international customers shipping in pairs for detailed repairs or custom builds.

Building beyond Music City

From the beginning, the brothers knew their vision was bigger than Nashville. “We wanted national or international notoriety,” says Grant. To achieve that, they leaned hard into social media and forums that catered to fashion, design, and footwear enthusiasts. While their first mentor, Troy at Peabody Shoe Repair, instilled a strong foundation, Unsung House would eventually outgrow the confines of local repair work and become a destination for something rarer: slow fashion made with care, by people who love their work.

Despite the high level of skill and artistry involved, the shop isn’t precious or pretentious. The brothers work side-by-side, 10 years apart in age but close in vision. “We’re always learning to communicate better,” says Grant, “but for the most part we have a pretty unified vision.”

Their workshop feels like a hive of creativity—where custom patterns are hand-cut from full-grain leather, uppers are stitched on post bed machines, footbeds are wet-molded and channeled by hand, and welts are carefully sewn with old-world precision. Every element, from sole to stitch, is chosen for longevity. “We concern ourselves with the use of resources,” says Grant. “We try to build things that won’t end up in landfills, things that can be repaired and re-soled over and over again.”

Built to outlive

The process of making a bespoke pair of Unsung boots is no small undertaking. From the first consultation to the final polish, each step reflects a commitment to detail that verges on sacred. “We start by talking through what leather, sole, and design details a customer wants. Then we measure their feet and customize to their shape,” Grant explains.

From there, the process unfolds slowly and methodically: cutting and burnishing leather, molding footbeds, handwelting, attaching soles and heels, and sanding edges to a flawless finish. The result is not just footwear—it’s an heirloom, built to travel many roads.

This commitment to craftsmanship naturally places Unsung within the slow fashion movement, which champions quality, sustainability, and intention. “Plastic and cheap materials fail quickly,” Grant notes. “They're usually more expensive to repair than the cost of a new pair. We want our boots to outlive us.”

As they continue to grow, the brothers remain grounded in their original mission: making beautiful, functional things by hand. But that doesn’t mean they’re standing still. “We’re just starting to offer small batches of stock-sized boots for purchase, instead of only custom orders,” Grant says. And a new collaboration with Baucom Denim, their shop mate, has them branching into a small-batch clothing label inspired by vintage workwear—designed to be unisex and approachable.

It’s a natural extension of their ethos: practical, timeless, and made with care.

Advice for the next gen makers

For anyone dreaming of launching a brand rooted in traditional craft, Grant offers sober but hopeful advice. “The passion for the craft and passion for progress has to be there,” he says. “The fast-paced world won’t understand it at first, but eventually, people who get it will find you. Persistence is key.”

In an age where attention spans are short and trends come and go in the blink of an algorithm, Unsung House is doing something radical: they’re slowing down. They’re making things the hard way, the old way, the way that lasts. And in that quiet resistance, they’re building more than boots—they’re building a legacy.

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