Nothing tops off a seasonable summer evening like sitting out back, enjoying the quiet breeze over dinner and a drink. But these days, that drink doesn’t have to come with a buzz—and non-alcoholic wine is having a serious moment right now. Between 2023 and 2024, revenue sales for non-alcoholic drinks jumped to $199 million, and a market value already exceeding half a billion dollars. And while non-alcoholic sales are usually seen mainly around holidays, we’re seeing an influx of buyers throughout the year—not just during Dry January.
Whether it’s that you’re not ready to open—and finish—a brand new bottle, or you just want to skip the hangover, non-alcoholic drinks are the best way to sip that rose without the repercussions.
You can still have the bubbles without the booze, and Libby Non-Alcoholic Wine does just that. It’s crisp, refreshing, and bubbly, just without the ABV. But what do we mean it’s nonalcoholic? How is it made? And who is Libby? We know, and we’ve got you covered.
Who is Libby?
Contrary to popular belief, Libby is not a who, it’s a what. According to Libby 101, the name of the game was to create something light and bubbly—now say those two words five times fast. And just like that, “Libby” was born. So no, it wasn’t named after a cute daughter or a quirky aunt. It’s simply the brand's two best qualities smashed together into one sunny-sounding name that feels just as fresh as what’s inside the bottle.
Because it’s not just about skipping the alcohol—it’s about still keeping everything you do love: the lush pour, the fizz tickling your lips, and the refresh-and-reset moment after every sip.





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